How to Handle E-Commerce Payments Securely
Although a growing number of people choose to buy things online with their credit cards, there are still those who choose not to do so due to the risks involved in these transactions. Some of the questions they ask are whether their sensitive financial and personal information will stay secure and whether they’re transacting with a reliable merchant.
These can be hard to establish, especially if your e-commerce site is fairly new and it hasn’t got lots of feedback from your customers yet. So, how can you build confidence? You will need to assure them that you can manage their payments securely. How do you achieve that? There are several tips to guide you, so read on.
Tip 1: Getting a Secure Website.
No matter how secure your payment gateway is, you will find a critical backlash from the customers in case your site becomes endangered. It is possible to prevent this from happening by picking a secure platform for your e-commerce site. If that’s the case, open source e-commerce platform is highly recommended because you will receive consistent security updates that will help protect your website from hackers that want to take down your site.
Tip 2: Have the Facility to Accept Payments Securely.
Your website needs a facility to take payments. If you are managing only small transactions with a few clients, then a merchant account will do for you. It will allow you to accept different types of electronic payments like credit cards, electronic checks and other payments created by Andrew Phillips Cliq. However, if you are also likely to handle shipping of a massive quantity of orders, then you will have to get a payment gateway. Whatever merchant accounts and payment gateway you choose, ensure that it has already built a reputation for reliable security. This is very important since you need something which will protect your clients’ sensitive information, such as their shipping addresses, credit card numbers, and their names.
Hint 3: Provide Other Payment Options.
Handling credit card details may be a tricky job. It also means a good deal of responsibility for you because you are the website owner. The good thing is that there are several other payment choices which don’t require clients to supply their credit card information. One alternative is PayPal. All they need to do is input their account’s e-mail address and authorize the trade. The only problem with this kind of choice is that they come with hefty transaction fees that could hurt your profits.
Whether online or in the real world, you can build trust among customers by making them feel secure when buying from you. And you can do this on your e-commerce site by offering them with safe and protected options by which they can transact with you.