A Simple Plan: Professionals

What You Should Know About Jack Halfon

Jack Halfon, born in Harare, Zimbabwe is a South African entrepreneur. He is predominantly popular as the founder of a micro-lending institution known as Atlas finance. Atlas finance has been molded by him into a model of customer service, ethics, and responsibility. He started this business in Johannesburg as a small business and it’s grown into one of the largest microlending institutions in Johannesburg with over 170 branches in South Africa. In spite of the vastness of his business, he has never lost the essence of the qualities that matter the most to his customers which are integrity and also a desire to see his customers get what they want. That is why his business continues to be in a position to lend to over two million people since the start of his company in 1994. For Jack, his clients are not any different from the members of his family. Atlas Finance Ltd, his firm, gives loans of an amount of 8,000 rand or less to customers who may need to pay for family expenses, school tuition, transportation bills, hospital costs and other debts. Halfon and his employees at Atlas Finance make it possible for those who reside in several South African cities like Durban Pretoria, Johannesburg, Soweto, Cape Town and other major cities to meet their daily expenses.

Jack Halfon went through numerous challenges as he tried to establish his business, and thus he understands the difficulties that most of his clients go through. Before his company could pick up; he suffered several challenges and drawbacks. In fact, he started his business conglomerate with only 300 rand however he eventually became a successful entrepreneur in the South African microfinance sector supplying help to those people who are undergoing similar problems. It has made him a philanthropist, giving back to the community to help the poor. Through his philanthropic activities, he hopes to inspire the next generation of entrepreneurs. He writes posts and articles providing free guidance on how best to make it in the microfinance sector.

Not only is Jack Halfon, a successful entrepreneur, he’s an avid white and black photographer and a committed family man as he is a proud husband to a wife, has three children and three grandchildren. He loves spending a lot of time with his family and watching it thrive. He’s well-traveled around the world and has captured the essence of individuals and places using his camera. He published his collection of black and white photography known as Faces and Places in the year 2011. He gave the profits he got from this publication to charities in South Africa. He is indeed a man of many hats who has made and continues to make significant contributions to society.